Partners: Roberts Group International
Location: Liverpool / UK
PRO/50 began as a brand system for making Roberts Group International’s circular textiles ambition visible, ownable and collaborative. Rather than presenting circularity only as an operational or recycling challenge, the identity reframes it as a creative platform: a place where projects, partnerships, education and innovation can be documented in public.
The brand direction establishes the PRO/50 name, the 2050 horizon, the “A vision for circular textiles” positioning, the catalogue format and the visual language used across launch materials, digital prototypes, billboards and project storytelling.
Why
Roberts Group International needed a distinct platform that could sit apart from the main RGI website and speak in a more creative, editorial and brand-led way. PRO/50 gives circular textile work a clearer identity, helping partners, designers, makers, educators and brands understand the ambition behind the individual projects.
Outcome
A new visual identity, brand system, project catalogue structure and launch direction for PRO/50, forming the foundation for future circular textile collaborations.
Project gallery
Project credits
Creative Direction & Project Lead - Lewis Webster
Design - Tom Woollam
Development - Jay Evans
